On behalf of our client, a leading company within Gaming sector, we are looking to recruit a CRM Marketing Manager to join a highly skilled team of professionals in Greece.

 Role

The CRM Marketing Manager will work with Marketing and Sales dept. to maintain a customer- oriented attitude with primary focus on activities that increase customers’ lifetime value. The CRM Marketing Manager will report to the Sales & Operations Director.

Responsibilities include CRM activities strategy and planning, budget monitoring and control (delivery of agreed KPIs) and management of the relevant operational issues. Agreed metrics – aligned with company targets – to include GGR, NGR, churn rates and AU/PAs.

A degree in marketing or a related field is essential for this position. At least four-six years of experience in a direct marketing environment, including acquisition and retention marketing, is also essential.

 Responsibilities

• Define CRM strategy in line with Marketing and Sales department
• Manage CRM software on daily basis (marketing campaign, segmentation, KPIs analysis etc.)
• Ensuring the database is segmented effectively for targeted marketing activities
• Deliver and maintain campaigns within the CRM system ensuring that all campaigns are kept up to date
• Execution of CRM plan and set actions to reach the goals
• Organizing and delivering CRM activities across the company encouraging customer retention and customer loyalty
• Brief and traffic the creative work to support the CRM communications including emails, messaging system and SMS/push notifications
• Provide support for all CRM promotions and campaigns ensuring that all actions need to be done to deliver these promotions, are delivered on time
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability
• Coordinate with local marketing managers
• Monitor market and competitors
• Ensure product marketing & product localization based on market and customer needs
• Deliver agreed country KPI targets
• Provide detailed reporting on CRM performance and evaluation of key accounts’ performance
• Manage CRM marketing budget ensuring spend is within agreed levels

Skills & Qualifications

• University Degree/Diploma in Marketing or Business Administration (specialization in marketing preferably)
• Background in customer acquisition, re-engagement and retention strategies
• Experience on email and SMS broadcast tools
• Experience on CRM software(s)
• Seniority to comprehend the complexities of an online B2C product
• Knowledge/interest in Sports
• Excellent knowledge of English language (written and verbally)

Benefits

• Compensation €1700 to €2000 NET as per experience
• Collaborative culture
• Opportunities to grow within a friendly, challenging and inspiring work environment